BINGO: Increasing Sales with Print On-Demand Labels
Bonanza Press has been creating and manufacturing high-quality, entertaining and profitable charitable and social gaming products for over 30 years, specializing in short-run, custom games. Bonanza tickets are used throughout North America, backed by recognized creative team, knowledgeable sales staff and people who love what they do and serving customers.
As a producer of hundreds of creative, colorful games, Bonanza wanted to improve the look of their labels. Historically, Bonanza used thermal transfer printers to produce black only barcodes and text. Using these labels, however, caused problems internally and for their distributors. According to Richard Norris, President of Bonanza Press, "As we produce a large number of different games, it is very difficult for our distributors and even our employees to know exactly what game is inside the case looking only at the text and a number on a label."
To improve this situation, Richard went looking for a print on-demand color label solution; and found after some time the Epson TM-C3400.
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