Branding On-Demand Means Business
Since 1993, The Hardware Exchange has been providing pre-owned EMC Data Storage Systems to companies all across the United States, Canada, Brazil, UK, China, Taiwan & Japan. They feature a full line of EMC Data Storage Systems and parts; providing customers a cost effective means to store and protect valuable data.
With a focus on detail, The Hardware Exchange decided to improve the brand image of their company; especially when products/parts were sitting in their customer’s warehouses. To improve the look of their packaging, The Hardware Exchange decided to begin using white boxes with color labels. "We wanted our products to stand out like a sore thumb" says Robert Borlin of The Hardware Exchange. "We wanted our brand to POP. We thought color labels would make a big difference with our brand image".
Read more here... BLOG SPOT: Branding On-Demand Means Business