Label Room Woes
In my travels selling or deploying print on-demand color labels, I have seen many companies with a room or cabinets full of preprinted, prepaid labels that may require an addition step to print variable data. I have heard these companies described as "two-steppers." Two-Steppers design, send proofs, review proofs, purchase, receive and store preprinted labels in cabinets or rooms. Once they have the preprinted labels, these companies pick, insert in printers, print variable data and put-away the preprinted labels back into the label rooms. The two step process of preprinting and then adding variable data is why these types of companies are called two-steppers.
The problem with a two-step process is that it costs money and decreases profitability in three key ways! First, a two-step process increases waste costs. Do you or your customers have trash bins full of labels?
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